Last Updated: April 2026
This Privacy Notice explains how BestValueDeals (BVD) collects, uses, stores, and shares your personal information when you use our platform and services.
BestValueDeals is a loan comparison and lead-matching platform operated by Virtusell (Pty) Ltd. We are not a bank and do not provide credit directly. Our role is to connect you with suitable third-party providers.
By using our website or services, you agree to the practices described in this Privacy Notice, read together with our Terms of Use.
We may update this Privacy Notice from time to time. Any updates will be published on our website, and where appropriate, we may notify you directly.
For any queries, please contact: info@bestvaluedeals.co.za
- Information We Collect
We collect personal information in a transparent and lawful manner, in line with the Protection of Personal Information Act (POPIA).
1.1 Information You Provide Directly
When you use our platform (e.g., complete a form, request a quote, or communicate with us), we may collect:
- Full name
- Contact details (email address, phone number)
- South African ID number
- Any information you include in communications with us
1.2 Information from Marketing Partners
We may receive your information from trusted marketing partners where:
- You have provided consent to be contacted; and
- Your information is shared with us for matching purposes
1.3 Information for Financial Matching
To connect you with relevant providers, we may collect:
- Employment details
- Income and expense information
- Credit-related information
- Household and dependency details
Where required, we may request your consent to obtain:
- Credit reports from registered credit bureaus
- Relevant financial data from third-party providers
1.4 Automatically Collected Information (Cookies & Analytics)
When you visit our website, we may automatically collect:
- Device and browser information
- IP address and approximate location
- Pages visited and interaction behaviour
- Access times and usage patterns
This helps us:
- Improve platform performance
- Optimise user experience
- Enhance marketing effectiveness
You can manage cookies via your browser settings. Disabling cookies may affect functionality.
- How We Use Your Information
We process your personal information for legitimate business purposes, including:
2.1 Service Delivery
- Matching you with suitable third-party providers
- Facilitating your enquiry or application process
2.2 Communication
- Responding to enquiries
- Providing updates related to your request
2.3 Marketing (with Consent)
- Sending relevant offers via call, SMS, email, or WhatsApp
- Introducing you to products or services that may suit your profile
You may opt out of marketing at any time.
2.4 Legal and Compliance
- Complying with applicable laws, including financial regulations
- Preventing fraud and ensuring platform integrity
2.5 Platform Improvement
- Analytics, reporting, and optimisation
- Improving user experience and conversion performance
- Sharing of Your Information
We only share your information where necessary and lawfully:
3.1 Third-Party Providers
We share your information with:
- Lenders and financial service providers
- Service partners relevant to your enquiry
These providers assess your application independently.
3.2 Service Providers
We may share information with trusted third parties who support our operations, including:
- CRM and hosting providers
- Communication platforms (SMS, email, WhatsApp)
- Analytics and marketing tools
All providers are contractually required to protect your information.
3.3 Legal Obligations
We may disclose information where required to:
- Comply with legal processes
- Protect rights, safety, or security
- Prevent fraud or unlawful activity
3.4 Business Transfers
In the event of a merger, acquisition, or sale, your information may form part of transferred assets.
3.5 International Transfers
Some service providers may be located outside South Africa. In such cases, we ensure appropriate safeguards are in place in line with POPIA.
- Data Retention
We retain your information:
- For as long as necessary to fulfil the purpose it was collected for
- As required by law or regulatory obligations
Once no longer required, your information will be securely deleted or anonymised.
- Your Rights
In terms of POPIA, you have the right to:
- Access your personal information
- Request correction or deletion
- Object to processing
- Withdraw consent for marketing
- Request details of third-party disclosures
- Lodge a complaint with the Information Regulator
To exercise your rights, contact: info@bestvaluedeals.co.za
We may require identity verification before processing your request.
- Data Security
We implement appropriate technical and organisational measures to protect your information from:
- Loss
- Unauthorised access
- Misuse or disclosure
If you suspect a data breach, please notify us immediately.
- Children’s Privacy
Our services are intended for individuals aged 18 years and older.
We do not knowingly collect information from minors.
- Changes to This Notice
We may update this Privacy Notice periodically.
Material changes will be clearly communicated on our platform.
Important Disclaimer
- BestValueDeals does not provide financial advice
- We do not guarantee approval of any application
- All decisions are made by third-party providers based on their criteria